Local SEO.

Local SEO refers to the process of optimising a website for Google search within a certain geographical area. This can be done by including location-specific keywords in website content, optimising website titles and metadata for local search, building citations on local directories and map listings, and optimising your Google My Business listing. When done correctly, Local SEO can be an effective way to improve web traffic and visibility for businesses that serve a specific geographic area, such as brick-and-mortar stores or service providers that make house calls.

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