In the ever-evolving world of website promotion, everyone wants to achieve one important goal: to reach the top of Google's search results. Whether you're an SEO newcomer or an expert, the journey to high rankings can often feel like a headache, especially with each new Google update. But fear not, because we at LinksManagement are here to take the hassle out of your link building campaigns. In this comprehensive guide, we will provide you with 21 essential steps to secure top positions on Google and stay there for the long haul. It's important to follow each step carefully to ensure success in reaching the coveted top 10 rankings on Google.
Step 1: Create a Semantic Core - A List of Targeted Keywords
Keyword research is the starting point of any successful SEO campaign. Instead of focusing on just a few keywords, it's crucial to create a comprehensive semantic core - a long list of targeted keywords. Undertake thorough keyword research to identify the most relevant and valuable keywords for your website.
Step 2: Fix Up Your Website Structure for Better SEO
A well-structured website is essential for high rankings on Google. Search engines prioritize navigation and user experience, so it's important to ensure that your website's structure is balanced and clear. Properly linking the pages within your website is also crucial. A clear site structure not only improves visibility to search engines but also leads to higher rankings on Google.
Step 3: Find Out the Cost of Top 10 for Your Keywords
Understanding your competitors' tactics is key to outshining them. Our Free SEO Cost Calculator Tool allows you to determine the number of backlinks needed for your SEO campaign and calculate the cost required to outrank your competitors. By knowing the cost, you can choose the most suitable and affordable keywords that will help you reach Google's top 10 rankings quickly.
Step 4: Prepare a Detailed Link Building Plan
Having a precise plan is half the battle. Our free and powerful tool, the SEO Cost Calculator, provides a link building plan tailored to your specific needs. It indicates the keywords and budget required to outplay your competitors. Gradual and consistent link building is crucial for success. Start with backlinks with low SB Ranks (SB Rank 1-SB Rank 4) to establish a solid foundation for your website and gradually acquire backlinks with higher SB Ranks over time.
Step 5: Get Backlinks with Diverse, Unique Anchor Texts & Different Keywords
Diversifying your anchor texts is beneficial for SEO. Aim to obtain backlinks with different anchor texts, including variations of your targeted keywords and URLs. Follow these five simple rules for natural anchor text distribution:
- Always get links for different anchor texts, including specific keywords, locations, and variations.
- About 45% of your anchors should contain your website URL or consist solely of your URL.
- About 30% of your anchors should consist of your brand name or domain name.
- Use multiple diverse keywords in your link building campaign to make it more natural.
- Approximately 14% of your anchors should be generic, using common call-to-action phrases.
Following these tips will improve your Google ranking without risking any penalties. For more information on choosing the best anchor texts, refer to our article on FAQs.
Step 6: Use the Synergic Effect of Google's Algorithm Updates
Google's algorithm updates, such as Penguin, have changed SEO strategies. The latest algorithm update, known as the "Medic" Core Update, emphasizes the importance of a broad range of measures to achieve impressive results. The synergic effect refers to the combination of various SEO tactics, including natural anchor text distribution, increasing the number of referring domains, and following other rules outlined in this guide. Implementing a comprehensive approach to SEO will yield better rankings and natural backlink profiles.
Step 7: Surround Your Links with Content
To make your backlinks appear more natural to Google, it's a good practice to have keyword-centric content surrounding them. This enhances the authenticity and value of your backlinks. At LinksManagement, you can indicate additional content before and after the link, ensuring that your link is surrounded by 500 characters of unique and relevant content. This natural look will improve your website rankings.
Step 8: Obtain Backlinks from Pages with Different SB Ranks
Since PageRank is no longer available, we use SB Rank to understand the value of any web page. It considers various metrics to provide a more accurate assessment. To ensure a natural backlink profile, obtain backlinks from pages with diverse SB Ranks. Avoid relying solely on high or low SB Rank backlinks. Additionally, ensure that your backlinks come from relevant pages to avoid penalties and improve your website's credibility. Our SEO Expert Tool can help you select the most relevant backlinks for your website.
Step 9: 50% of Backlinks Should Point to the Inner Pages of Your Website
For content-heavy sites, it's crucial to have a balanced distribution of backlinks. Aim for about 30-50% of backlinks to point to your homepage and 50-70% to other pages within your website. This strategy creates a natural backlink profile and helps improve rankings on Google. Avoid the common mistake of having backlinks solely pointing to your homepage, as this can negatively impact your rankings compared to competitors with a more natural backlink profile.
Step 10: On-Page Optimization is a Solution for High Rankings
In the current landscape of Google, on-page optimization plays a significant role in achieving high rankings. Off-page optimization, such as link building, is not sufficient on its own. To optimize your website for search engines, focus on the following:
- Utilize relevant and targeted keywords in title tags, meta descriptions, heading tags, URLs, and image alt text.
- Create at least 60 pages with unique and informative content, each consisting of at least 500 words.
- Avoid duplicate content or use a robots.txt file to prevent indexing of duplicated content.
- Create a sitemap to help search engines navigate and index your website effectively.
- Regularly update your content to keep it fresh and relevant.
Following these on-page optimization techniques will improve your Google rankings and overall website performance. For a more comprehensive guide on on-page SEO, refer to our On-Page SEO Guide.
Step 11: Avoid These 5 Tricky SEO Mistakes
To avoid common SEO pitfalls, be aware of the following mistakes:
- Insufficient number of purchased or built backlinks: Use our Free SEO Cost Calculator to determine the appropriate number of backlinks needed for top 10 rankings.
- Cancelling purchased links too soon: Allow at least 3 months for backlinks to have a positive impact on rankings.
- Over-optimized anchor texts: Avoid using exact match anchor texts excessively.
- Neglecting social media presence: Encourage social sharing to generate free links and boost traffic.
- Reacting too quickly to ranking fluctuations: Stick to your carefully planned link building strategy and give it time to settle.
To learn more about these SEO mistakes and how to avoid them, refer to our article on the most expensive SEO mistakes.
Step 12: Keep It Up Until You Accomplish Your Link Building Plan
One common SEO mistake is giving up too soon due to a lack of immediate results. SEO is a long-term investment, and it takes time to see significant improvements. Stay committed to your link building strategy for at least 3-6 months, or even up to 12 months, to achieve positive results and recoup your investments. Remember that rankings may fluctuate during this period, but consistency and patience will ultimately pay off.
Step 13: Rely on SEO Experts
If you're not an SEO guru, it's beneficial to hire an experienced SEO expert to handle your website promotion. While this guide provides valuable information, it's impossible to acquire the same expertise and experience overnight. SEO requires not only knowledge but also practical application and hands-on experience. By partnering with an SEO expert, you can save time and money while ensuring the success of your SEO campaign.
Step 14: Download Our Free SEO Checklists
Checklists are powerful tools for ensuring that no crucial steps are missed in your SEO campaign. To help you stay organized and focused, we offer two free checklists:
- 101 SEO Mistakes: Avoid costly SEO mistakes by learning from others.
- SEO Checklist: 99 Steps for an SEO Expert: A comprehensive guide for professional SEOs to run effective SEO campaigns.
These checklists will streamline your SEO efforts, providing a clear roadmap towards your SEO goals.
Step 15: Positions Tracking
To gauge the success of your SEO efforts, it's essential to track your website's positions and monitor your competitors' progress. Several tools can help you achieve this:
- SEOprofiler: An all-in-one SEO platform for professionals.
- Serpstat: A comprehensive SEO tool for competitor research, rank tracking, and backlink analysis.
- Mangools: An easy-to-use SEO tool suitable for beginner bloggers.
- AuthorityLabs: Monitor SEO performance with reliable keyword data.
- Seobility: Online SEO software for better website optimization.
These tools will provide valuable insights into your website's progress and help you stay ahead of the competition.
Step 16: Organic Traffic is All You Need
The ultimate goal of SEO is to increase organic traffic to your website. However, several factors can hinder your traffic growth:
- Dull content: Ensure that your content provides value and engages users.
- Improper semantic core: Optimize your website for long-tail keywords to stand out in a crowded niche.
- Slow website speed: Improve load speed to enhance user experience and reduce bounce rates.
- Google algorithm updates: Stay informed and adapt your SEO strategies accordingly.
- Hasty link building: Gradual and steady link building is crucial for natural optimization.
By addressing these factors, you can increase organic traffic and maximize the effectiveness of your SEO efforts.
Step 17: Get Backlinks from Diverse Sources
To create a natural backlink profile, it's important to obtain backlinks from diverse sources. LinksManagement offers a customized service that allows you to add backlinks tailored to your specific needs. Additionally, our partnership with Adsy.com provides high-quality article links that are credible in Google's eyes. Article links not only provide valuable backlinks but also promote your brand or related topics.
Step 18: Update Your Blog
Having a corporate blog can significantly increase your website's traffic and Google's trust. However, writing articles that are both SEO-friendly and valuable can be challenging. Consider outsourcing your content creation to experts like Adsy. Their keyword-focused articles are enchanting and can help you attract more visitors to your website.
Step 19: Budget Planning
Proper budget planning is crucial for a successful SEO campaign. Avoid the common mistakes of underestimating the necessary investment, neglecting other important options, and underestimating your competitors' SEO efforts. Remember that SEO is an investment, and the more you invest, the more you'll gain. Plan your budget carefully, and consider the long-term benefits and potential return on investment.
Step 20: UI/UX Trick: Make Your Website Mobile-Friendly
With Google's Mobile First Index, having a mobile-friendly website is no longer an option but a necessity. Take advantage of the growing number of smartphone users by ensuring your website is responsive and optimized for mobile devices. A user-friendly and quick website will improve behavioral factors and increase your chances of higher rankings.
Step 21: Keep Track of Your Results and Remember
As you progress through your SEO campaign, it's essential to track your results and stay focused on your business goals. Instead of solely focusing on traffic increase, monitor rankings improvement and stay patient. Implement SEO strategies that look natural to Google, including a moderate link building speed, diverse backlinks, and proper anchor text distribution. Always strive for a natural and comprehensive SEO campaign to achieve higher rankings and increased organic traffic.
In conclusion, reaching the top 10 rankings on Google requires a strategic and comprehensive approach to SEO. By following these 21 steps and partnering with an experienced SEO expert, you can achieve your goal of high rankings and increased organic traffic. Remember to stay patient, monitor your results, and adapt your strategies as needed. With the right SEO tactics and dedication, you can secure top positions on Google and enjoy the rewards of increased visibility and success.